Turning Point USA Unveils ‘All-American’ Counter-Programming to Bad Bunny’s Super Bowl Show
Turning Point USA announced an alternative halftime show set to air Sunday during Super Bowl LX, featuring performances from Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. The event, billed as the “All-American Halftime Show,” will stream across the conservative organization’s social media channels and partner platforms beginning around 8 p.m. Eastern time.
The move represents a direct response to the NFL’s selection of Bad Bunny to headline the official Apple Music Super Bowl halftime show—a choice that sparked significant backlash from conservative figures and online communities since the announcement last fall.
The Lineup and Its Message
The turning point usa halftime show positions itself as a patriotic alternative. “The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” said Turning Point USA spokesman Andrew Kolvet in a statement.
Kid Rock, the Detroit-based musician and vocal Trump supporter, headlines the event. “We’re approaching this show like David and Goliath,” Rock said. “Competing with the pro football machine and a global pop superstar is almost impossible…or is it?” The performer criticized Bad Bunny’s plans, stating: “He’s said he’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America.”
The lineup also includes country artists Brantley Gilbert, known for his chart-topping hits and conservative stance, Lee Brice with eight number-one Billboard Country Airplay singles, and Gabby Barrett, the 25-year-old country-pop singer who rose to prominence on “American Idol.”
Where to Watch the TPUSA Event
The turning point usa halftime show will stream across multiple platforms, including YouTube, X, and Rumble, as well as partner networks including Daily Wire+, Real America’s Voice, TBN, CHARGE!, The National News Desk, NTD.com, and OAN News.
The broadcast will coincide with the official Super Bowl LX matchup between the New England Patriots and Seattle Seahawks in Northern California, with Bad Bunny set to perform during the NFL’s halftime show.
Context and Controversy
Bad Bunny, who recently won Album of the Year at the 2026 Grammy Awards, became Spotify’s most-streamed artist in 2025. The Puerto Rican performer has faced criticism from conservative figures over his use of Spanish-language performances, his vocal support for LGBTQ+ communities, and his opposition to the Trump administration’s immigration enforcement policies. During his Grammy acceptance speech this week, Bad Bunny stated, “ICE out,” in reference to Immigration and Customs Enforcement operations.
The conservative response led to the creation of this counter-programming event, marking a notable cultural moment as the Super Bowl halftime show becomes the latest flashpoint in ongoing political and cultural debates.
