Mattel Unveils Massive K-Pop Demon Hunters Merchandise Line for 2026
Toy makers Mattel and Hasbro have announced a sweeping merchandise expansion inspired by Netflix’s hit film K-Pop Demon Hunters, bringing the beloved demon-hunting K-pop group HUNTR/X to store shelves throughout 2026. The announcement comes as fans have clamored for collectibles celebrating the film’s global success.
The Mattel K-Pop Demon Hunters dolls line features multiple collaborations with iconic toy brands, including American Girl, Polly Pocket, Furby, Little People, and partnerships on board games like UNO and Monopoly. The collection represents one of the most extensive cross-brand toy initiatives launched this year.
What Collectors Can Expect
The American Girl collaboration has generated particular excitement among fans. Three 18-inch dolls representing lead singer Rumi, Mira, and Zoey are dressed in outfits inspired by the group’s signature “How It’s Done” moment and final performance scenes from the film. Each doll features custom details including eye shadow, Norigae tassel charms, matching weapons, and articulated joints for dynamic display and play.
The deluxe doll set comes in a beautifully designed collector box with dust cover, certificates of authenticity, and is intended for collectors ages 14 and up. The Kpop demon hunters Mattel dolls retail for approximately $150.
Pre-Orders and Availability
Pre-orders for several items have already launched, with shipments expected between May and October 2026. Additional merchandise—including Derpy Furbies, Saja Boys Little People Collector sets, and Loungefly backpacks with light-up features—will roll out progressively throughout the year.
For fans unable to wait, Loungefly Mystery Mini Backpack Keychain Charms are currently in stock at $20, offering an immediate way to celebrate the phenomenon. The company has emphasized that supplies for pre-order items are limited.
A Response to Fan Demand
The announcement addresses widespread fan frustration from the holiday season, when K-Pop Demon Hunters merchandise proved difficult to locate. While Netflix apparel and accessories dominated retail shelves, collectible dolls and action figures remained scarce—a gap Mattel and Hasbro are now positioned to fill.
Mattel has indicated that additional K-Pop Demon Hunters items will be revealed throughout 2026, with fans encouraged to follow official channels for release announcements.
